Trikes have never been a huge segment of the motorcycling population, but it looks like we can expect to see some growth from that segment, because a company well known for its savvy business practices is putting their money on it, and getting into the trike business---and that company would be Harley-Davidson.
The Motor Company has made an agreement with Lehman Trikes to develop bonafide Harley-pedigree trikes, built around a Harley platform and sold as O"EM Harley-Davidson vehicles at Harley dealers. The deal represents a boon for Lehman, and an acknowledgement from Harley-Davidson that they expect to find good business in the trike market. It has been observed that trikes are a popular phenomenon, and Harley really expects that these are going to appeal to a variety of customers who either prefer the styling or the experience of three-wheelers. In recent years, Harley-Davidson had increased their focus on broadening their customer base and they think that trikes are another way to do that, to reach new market segments. Lehman Trikes, which operates from its home base in Alberta, Canada, and has a second plant in spearfish, South Dakota, has been building three-wheeled motorcycle conversion kits and accessories for 20 years, but major motorcycle manufacturers have stayed out of the market. Harley's excursion into this arena changes the picture considerably.
The Motor Company has not yet announced when the trikes will roll into the showroom floors, or what volume they intend to produce, but stock in both Lehman and Harley rose recently after the news of the agreement was announced. Stay tuned.
http://tjmarshall.blogspot.com/
Monday, September 25, 2006
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